Motorama is one of Australia’s leading automotive dealers, with dealerships based all around Brisbane.
To make the most of their customer’s growing connection with the social media platform Facebook, Motorama has started to run competitions offering discounted vehicles. The size of the discount is determined by the number of new followers the Motorama Facebook page gathers before the vehicle(s) is sold. The campaign encourages users to spread the competition to their friends and family members on Facebook, to help them lower the price of the vehicle(s) on offer.
The second Like-A-Rama run by Motorama offered $50 off the price of a brand new HSV Clubsport R8 for every ‘Like’ the Motorama Facebook page received. At the time of posting, the competition was still running.